When a mom’s in your corner
When you sponsor a Dear Springfield Mama newsletter, you’re directly connecting with the lead planner and manager of her household: mom.
Women influence or control the vast majority of household spending, and in families with children, moms are often the ones researching, comparing, and ultimately deciding what gets bought, booked, and trusted.
And when they find something good, they share it.
- 31,000+ emails delivered since August 2025 launch
- 50% average open rate
Connect with real, local families — not bots or fake accounts
Dear Springfield Mama is a highly trusted local voice, built by a longtime journalist with high standards for accuracy and transparency. Over time, Brittany Meiling has built a community of moms who show up, week after week, to read, and more importantly, to do.
Some of the most-read articles and conversations happen at the very bottom of each newsletter, signaling an audience that reads all the way through.
Interested in partnering with Dear Springfield Mama? Let’s talk.
